Thankfully Good Karma Brands is passionate about the audio business and helping their sales efforts. Relationships with radio operators have changed, interest in operating local markets has decreased, and though I’m sure some will defend the network’s interest in satisfying advertising partners, it’s hard to do that a day after the entire national audio sales team was gutted. But serving the company’s television and digital interests is what matters most now. That may be an opinion that folks in Bristol, New York, and Los Angeles offices don’t want to hear but the decisions made in recent years make it difficult to see it any other way.ĮSPN Radio used to obsess over serving the sports fan, its radio affiliates, and network advertising partners. This current version lacks radio instincts, focus, passion, and care. It is not the one that Traug Keller, Scott Masteller, and other radio-first believers oversaw. It was a special place to work and I learned a lot about becoming a pro in Bristol.īut this ESPN Radio is not the one that I and many others were fortunate to be a part of under Bruce Gilbert. I’ve maintained friendships at the network, the company has supported our BSM Summit, and I reflect fondly on the few years I spent working there earlier in my career. For years, I’ve expressed how much better the industry is when ESPN Radio is healthy.
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